I'm writing the copy for a direct mail piece that one of my clients will be sending this month. Because of the timing, the mailer has a Halloween theme. My client liked the first draft, but felt there was "too much punchline" and not enough of a selling message to the copy. Going back to my baby analogy, I was faced with the difficult task of deciding which babies to keep, and which had to left at the orphanage.
Two of the lines that didn't make the cut:
- Self-sabotage is the monster in the closet.
- The status quo is the creature under the bed.
*sigh*
I'll miss the little guys.
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4 comments:
It is tough to cut those babies loose...but, never fear, they're not really being abandoned! Save all those juicy nuggets in a file for reuse in a different piece. That way, your babies are just going off to a great little camp for awhile. :)
Yet here they live in cyber-infamy. ;))
They must go in order for others to live, right? :))
Yeah--to quote Dr. Frankenfurter, "It was a mercy killing!" The piece is stronger without that bit.
It's an interesting balance, writing for people who want to sell things. I try to stretch my brain into the marketing and sales world because writing IS a business, but I often get carried away by the sound of a sweet sentence. Ah!
Melody Platz
www.writerscomfycorner.com
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