Thursday, October 16, 2008


As a writer, I sometimes get a little too attached to my copy. I start to think of the words as my babies, born from my brain and nurtured onto the page with loving fingers. It can be painful, then, to remember that they're . . . just . . . words.

I'm writing the copy for a direct mail piece that one of my clients will be sending this month. Because of the timing, the mailer has a Halloween theme. My client liked the first draft, but felt there was "too much punchline" and not enough of a selling message to the copy. Going back to my baby analogy, I was faced with the difficult task of deciding which babies to keep, and which had to left at the orphanage.

Two of the lines that didn't make the cut:
  • Self-sabotage is the monster in the closet.
  • The status quo is the creature under the bed.


I'll miss the little guys.


Angie Ledbetter said...

It is tough to cut those babies loose...but, never fear, they're not really being abandoned! Save all those juicy nuggets in a file for reuse in a different piece. That way, your babies are just going off to a great little camp for awhile. :)

Lori said...

Yet here they live in cyber-infamy. ;))

They must go in order for others to live, right? :))

writtenexpressions said...

Yeah--to quote Dr. Frankenfurter, "It was a mercy killing!" The piece is stronger without that bit.

Melody said...

It's an interesting balance, writing for people who want to sell things. I try to stretch my brain into the marketing and sales world because writing IS a business, but I often get carried away by the sound of a sweet sentence. Ah!

Melody Platz