Tuesday, July 29, 2008

A nice surprise

In the mail today, I received a copy of a mailer for which I wrote the copy.

It's a cute little mailer. 5x7 with a graphic of some kids running a lemonade stand, accompanied by a single-serve packet of lemonade mix. The copy is about recapturing the enthusiasm and energy you applied to your childhood lemonade stand and applying it to your current business efforts. Not growing stale. Stirring things up.

I don't usually see the end product of my efforts--I sometimes get a PDF copy via email or I hang on to the final draft for my portfolio--so it was nice to see the real deal!

Now the dilemma . . . do I keep it intact for my portfolio, or do I drink the lemonade?

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