Thursday, September 4, 2008

Get yer spray tans!

Yesterday, I started a project for a client on the West Coast: writing web copy about spray tanning. It's nice to be able to write about something I've actually experienced, as opposed to the stuff I usually write or edit (I do a lot of healthcare- and chemistry-related work). The learning curve is much less intimidating, and the jargon is a heck of a lot easier to spell--imagine the crazy suggestions spell check has for correcting Sodium Dihydrobis(2-methoxyethoxy)aluminate!

That's not to say it's easier to write about spray tanning than specialty chemicals. In fact, the more I know about a topic, the more I find my knowledge gets in the way of my ability to distill the message.

Fortunately, two spray tans does not an expert make, so I'm not exactly tripping over my wealth of knowledge on this particular topic.


1 comment:

Devon Ellington said...

I enjoy writing about areas in which I'm interested, but only have a little knowledge -- it's so much fun to learn new things!