Saturday, December 4, 2010

Now that's good marketing

We received a very memorable direct mail piece at work the other day.

It was an oversized postcard from a proofreading service. One side of the mailer offered this explanation for a quote on the other side:
"That was an actual typo caught by our proofreader before the job went to press. Our client was happy, and the Easter Bunny was ecstatic."
And what, you're probably wondering, was the quote on the other side?

Tuesday, October 19, 2010

Just open the door

Q: Knock knock...

A: Who's there?

Q: To.

A: To who?

Q: I believe you mean "to whom."

Saturday, October 9, 2010

Not THAT Written Expressions

I subscribe to Google Alerts for a couple of terms, one of which is "Written Expressions." That's how I discovered that I'm not the only Written Expressions, LLC around. Sadly for me, the other one is an e-book publishing site that specializes in erotic fiction.

That may or may not explain why I received an email via my web site asking if I publish and market e-books.

Nope, not me, I'm just a humble writer and editor.

Monday, August 9, 2010

Faint

"Language lovers who are not faint of heart won't want to miss this one."

This is a quote from the book jacket of William Gay's Twilight. Apparently, I am not that kind of language lover (and no, I didn't get it confused with the Stephenie Meyer book of the same title).

I picked up the novel based on the description offered in a recent edition of my local library's "Thrillers & Suspense" e-newsletter: "a resplendently dark Southern Gothic thriller," it gushed.

Dark, yes. Southern, yes. Thriller? Well, I was less than thrilled.

I pride myself on finishing what I start, at least when it comes to reading, but I just couldn't get through this one. I returned it unfinished today because I couldn't bear the thought of incurring fines for a book I wasn't even remotely enjoying.

Among my many issues:
  • Gay doesn't use quotation marks to set off his characters' speech, which makes differentiating dialog from description challenging--especially in light of the following issue.
  • I couldn't keep myself from editing his writing. Run-on sentences, commas in odd places (when he used them at all)...it was kind of like reading stream of consciousness writing, if the writer had ADHD. I had to read some passages two or three times before I could make sense of them. He's won awards for his writing, so I guess somebody sees merit in it--but yeesh.
  • The book is written in third person, with the exception of one early chapter written in first person...I have no idea who the narrator of that chapter is, despite the fact that I made it two-thirds of the way through the book before abandoning it.
My last reason for not liking this book has nothing to do with the writing itself. In fact, it's a horrible reason, but I'm going to share it anyway: the photo of Gay on the book jacket is scary. He looks like a backwoods psychopath. Do I expect all authors to be attractive? No, of course not...but at least wash your hair for your author photo...

Monday, June 21, 2010

Where?

Last night, one of our local news programs reported on oil drilling in Point Hope, Alaska. Great attention was paid to the particulars of the story--the reporter balanced the pros and cons of drilling in water that is shallow (established safety measures) but ice-laden (aforementioned measures have not been proven in frozen waters). Locals were interviewed for their opinions. The economic and environmental impacts of drilling vs. not drilling were explored.

Before you nominate the piece for the journalistic award of your choosing, I should also mention that the caption that remained on-screen for the entire piece read "Point Hope, AL." Good going, Fox 28 News.