Saturday, December 4, 2010

Now that's good marketing

We received a very memorable direct mail piece at work the other day.

It was an oversized postcard from a proofreading service. One side of the mailer offered this explanation for a quote on the other side:
"That was an actual typo caught by our proofreader before the job went to press. Our client was happy, and the Easter Bunny was ecstatic."
And what, you're probably wondering, was the quote on the other side?

1 comment:

Lori said...

Oh gawd, that's hilarious!

Let me just say, though, having that postcard go out the way you received it would certainly have made that company memorable to their audience! LOL