Saturday, February 13, 2010

Through the looking glass

I spent a good part of Wednesday and Thursday on the glass side of a 2-way mirror, watching people respond to some materials I helped create. It was fascinating, but exhausting.

There were nine one-hour, one-on-one interviews over the two days. I took many, many notes.

Here's something weird for you to mull over:

When the interviewees entered the room, they brought with them a cup of water and their name tag. Every one of the women left their name tags behind at the close of the interview, but every one of them men took or threw theirs away when they left. Not sure what that says about the nature of men versus women, but I'm sure there's something psychologically or sociologically significant in that.


Lori said...

Oh, that is weird! Perhaps it's because we women take care of the details before moving on to something else. At least, that's my story. :)

Copywriting Maven said...

Perhaps the women didn't view the tags as theirs to take. In contrast, the men immediately claimed them as their own property - therefore they can do what they wanted with them.

I would have left mine, as well. Was mine to use, just not mine to take. (I might have removed my name, tho.)

Interesting behavior!

Amie said...

The one guy in our review group (behind the glass was me and two other women, plus him) felt it was a primal male property thing, too.